Ventura New York – The Dutch Edition
From May 19 to 22, Ventura Projects organized the third edition of ‘Ventura New York – The Dutch Edition’at this year’s International Contemporary Furniture Fair (ICFF) during NYCxDESIGN. After successful editions in 2016 and 2017, the exhibition presented 17 designers, studios and brands with a focus on contemporary Dutch Design.
With projects ranging from biotechnological applications to making art with food, the featured designers showed that Dutch Design pushes boundaries, questions the status quo, and can even challenge common sense. This year, ‘Ventura New York – The Dutch Edition’ came to ICFF, one of America’s largest furniture fairs, with a 2,500 sq. ft. curated presentation. The concept brought together emerging designers with commercially established companies, creating a stage for Dutch designers to introduce their signature qualities, such as experimental technologies, an unconventional approach and a sense of humor, to the American market.
Photos: Aldo Soligno