VRIENDEN (FRIENDS) is a new design label as well as an innovative sales concept. A social design network, stemming from the wish to introduce design to design lovers in a totally different way: they will not view the furniture in a traditional store, but at ‘Friends’, a national network of viewing points that can be found through online platform and online store vanvrienden.com.
FRIENDS was launched in September 2016. The number of viewing points at private individuals and companies shows an organic growth; there are by now viewing points from Den Bosch, The Hague and Amsterdam up to Noordwolde in Friesland. On vanvrienden.com/de-wereld-van-vrienden, FRIENDS (viewing points) are telling about their design choices and sharing entertainment tips.
The furniture and interior accessories of the basic collection of FRIENDS have been designed by Paulien Berendsen & Eric Sloot, Floris Hovers and Liset van der Scheer.