Vruchtvlees believes in the synergy of good design and smart digital applications. Driven by design and infectious enthusiasm, the studio develops innovative corporate identities and digital products for a variety of customers. Courageous brands, brands that have the courage to make a turnaround and are eager to reinvent their organization and their story.
Two of these brands are the Brussels opera house De Munt/La Monnaie and the Literatuurmuseum (Literature Museum). Both organizations were looking for new ways to reach a younger target group and to unlock their programming/archives more efficiently. The result are two dynamic online platforms tailored to the needs of the target group.
The Literature Museum now provides a wider context for the collection pieces in multimedia stories and the website of the De Munt/La Monnaie is well organized with a focus on conversion. The results surpassed everyone’s expectations; the Literatuurmuseum, for example, had in the first year 209, 894 visits, 17, 232 Facebook likes and two European Design Awards. The identity of De Munt/La Monnaie also received two European Design Awards.