World Championship Short Track
Winner Silver – European Design Awards 2020
Category Digital Miscellaneous
The World Championship Short Track. A wonderful international sporting event, this year organized in Rotterdam by TIG Sports. To position a relatively unknown sport recognizable in a visual style, this animation focuses on the recognizable movement of Short Track Skating: the hand movement on the ice while making a turn.
By positioning the attitude of the known movement as an event icon, a recognizable visual style has been created. With the shape of the skating rink as a design language and a set of positive and modern colours, this style appeals to the right target group: young families who are looking forward to a fun day out.