Caroline Nevejan and Max Bruinsma
ONE WEEK ABOUT Education by curator Open Set 2015
Workshop: Design of Trust
1 August 2015
“This workshop is about the presence and design of trust. How can designers improve the reception of their projects and be more aware of the possible impact they have? What can help designers to identify the real problem, which should be addressed, rather than the one defined in the brief? What are the arguments designers have to come up with in order to redefine the brief? For these essential subjects of design practices, the offered method of researching the context of any design towards human involvement might be seen as a solution.”
Using YUTPA framework, the participants did research on the level of trust in some case studies of existing brands, such as Uber, Fairphone and even Open Set itself. The research considered categories that could give enough information for a proper analysis of the experiences of those involved in the cases have, such as ‘emotional space & embodied sense’, ‘negotiation & tuning’, ‘reputation & roles’, ‘integration rhythm’ and ‘duration of engagement’. Based on the results, the participants made proposals for 2D-5D design solutions: 2D – graphics, 3D – objects, 4D – time based media, 5D – social structures and society.