08-01-2015

Dutch Design Daily

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Sander Wassink www.sanderwassink.nl

The Dashilar Flagship Store

By 08-01-2015

Sander Wassink was a finalist at the Dutch Design Awards 2014 with his Dashilar Flagship Store. During Beijing Design Week 2013, he set up a fictional shoe brand and a pop-up shoe shop in the Chinese capital’s Dashilar district.

China is a country where the copy industry florishes. Sander redirected the copy principle and made into a form of personal expression. He used cheap counterfeit footwear as his choice material, employing designers to cut and re-edit them into new pieces, assembled by local shoemakers. The shop elicited many reactions from the local population.

Sander Wassink is a Dutch artist and designer who encourages us to reconsider our ideas on beauty, aesthetic value and status. Whether his object is the partly demolished facade of an abandoned building, or the everyday detritus from our overproductive culture, Wassink asks what new forms and new visions of beauty lie hidden to be discovered and appreciated.