Mainstudio is an Amsterdam based graphic design studio, founded by Edwin van Gelder in 2005. The studio makes publications, digital media, and visual identities for projects at the intersection of art, architecture and fashion.
Edwin: “New Window and Lex Pott asked me to design a publication for their collaboration project, Diptych. New Window is an online platform and design label that gives insight into the making process of art and design. “
“Product designer Lex Pott was investigating wood as a material and came up with the idea of sandblasting the soft year rings from the harder ones. This resulted in products like a room divider, a cabinet and matches.”
“The intro of the book is about inspiration. The whole process of researching wood is documented like a diary, on brown pages, which refers to the idea of a blog. Text is bleeding from the pages to emphasise the blog idea.”