Foundation Literary Activities Amsterdam
SLAA (Foundation Literary Activities Amsterdam), our capital’s literary conscience, organizes lectures, debates and talk shows with writers and thinkers throughout the year.
Design studio Dog and Pony Amsterdam was asked to develop a new visual identity for SLAA. The starting point was based on the literal meaning of the word literature: ‘introduction to (alphabetical) letters’. However, how do you introduce someone to letters? Dog and Pony created a characteristic identity based on the visual principles of Dadaism, the art movement that as none other succeeded in combining the disciplines of literature and visual art in a very explicit manner.