Fuji, Images of an Iconic Mountain
For the campaign at the exhibition ‘Fuji, iconische berg in beeld’ (Fuji, Images of an Iconic Mountain) in the Japan Museum SieboldHuis, Beukers Scholma graphic designers used a cliché: the one of the rising sun.
In their landscapes, Hiroshige and Hokusai – to whom the two-part exhibition is dedicated – usually depicted the sacred Mount Fuji as a small mountain in the background. Beukers Scholma, on the contrary, put Mount Fuji central and zoom in on it. They used the familiar red circle on the Japanese flag as a diapositive, making it a kind of porthole overlooking the mountain. The color red, which is not entirely opaque, lies across the woodcut as an additional ‘print pass‘. A subtle wink to the ancient art of wood block printing.
More Beukers Scholma > 09.10.2014
Exhibition ‘Fuji, iconische berg in beeld’
Japanmuseum Siebold, Leiden
Until March 6, 2016