Graphic Design

Dutch Design Daily

1 / 10

By

By

By

By

By

By

By

By

By

By
Beukers Scholma www.beukers-scholma.nl

Fuji, Images of an Iconic Mountain

By 21-01-2016

For the campaign at the exhibition ‘Fuji, iconische berg in beeld’ (Fuji, Images of an Iconic Mountain) in the Japan Museum SieboldHuis, Beukers Scholma graphic designers used a cliché: the one of the rising sun.

In their landscapes, Hiroshige and Hokusai – to whom the two-part exhibition is dedicated – usually depicted the sacred Mount Fuji as a small mountain in the background. Beukers Scholma, on the contrary, put Mount Fuji central and zoom in on it. They used the familiar red circle on the Japanese flag as a diapositive, making it a kind of porthole overlooking the mountain. The color red, which is not entirely opaque, lies across the woodcut as an additional ‘print pass‘. A subtle wink to the ancient art of wood block printing.

More Beukers Scholma > 09.10.2014

Exhibition  ‘Fuji, iconische berg in beeld’
Japanmuseum Siebold, Leiden
Until March 6, 2016
www.sieboldhuis.org