Holland Festival released its new graphic identity designed by thonik. The event has a strong tradition of graphic styles that reveals much about the history of Dutch graphic design.
In 1995 Anthon Beeke adopted an austere, conceptual style for the event. He removed a number of letters from the words in the title, which was the first step towards a logo. In 2005 Maureen Mooren and Daniel van der Velden radicalized Beeke’s paring back even further to create the simpler HF logo.
“We dared to take this approach one step further – we fused the H and F into a single ligature and then, inspired by Milton Glaser’s 1970 stencil typeface, chopped further elements away to add strength and clarity. The result is a new typeface,” says Thonik’s co‑director Thomas Widdershoven. “It is about becoming as visible as possible in the public domain. A logo is the simplest way of becoming recognizable in the deluge of signs and symbols we face every day.”