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Wendy Deun www.designopzolder.com

Visual identity Heer Zadel

By 03-04-2015

Heer Zadel (Mr Saddle) is the first Dutch specialist in colored bike saddles. These saddles give your bike a more personal touch and, more importantly, they’ll make it easier for you to find your bike back in the ocean of black saddles.

Wendy: “This commission was really great fun; I was involved in it from start to finish. From finding a catchy name to designing the entire house style and the art direction of photography.

My most favorite moment in this process was seeing the face of Mr Saddle when I turned the saddle on its side. A small eureka moment.”

The visual identity of Heer Zadel is nominated for the ADCN Lampen Awards 2015 (Art Directors Club Nederland).

Photos: Went & Navarro