Visual identity Heer Zadel
Heer Zadel (Mr Saddle) is the first Dutch specialist in colored bike saddles. These saddles give your bike a more personal touch and, more importantly, they’ll make it easier for you to find your bike back in the ocean of black saddles.
Wendy: “This commission was really great fun; I was involved in it from start to finish. From finding a catchy name to designing the entire house style and the art direction of photography.
My most favorite moment in this process was seeing the face of Mr Saddle when I turned the saddle on its side. A small eureka moment.”
The visual identity of Heer Zadel is nominated for the ADCN Lampen Awards 2015 (Art Directors Club Nederland).
Photos: Went & Navarro