Lighting in fashion and food retail
Commissioned by the Philips LAC (Lighting Application Center), Studio Tjep’s Frank Tjepkema has developed creative test setups for lighting use in the food and fashion retail industry.
By using abstract shapes (white and transparent), Tjep emphasises the operation of custom lighting in supermarkets. First, the visitors see the commonly used, neutral lighting. Afterwards, the optimal lighting improvements manifest themselves in various aisles. The colour reproduction is very accurate because of the use of new LED lamps. Finally, visitors return to the inferior basic lighting. Tjep: ‘A real eye-opener.’
At the food department, new light is shed upon special offers, quality products or fresh food. For instance, fresh seafood needs different lighting than fresh meat.
In fashion, the target is usually on creating a ‘pleasant experience’. Tjep visualises the element of seduction with a setup in the display window, in which abstract clothing, shoes and bags are exposed individually. Mirrors have ‘vanity lighting’, and at checkout there is lighting that makes waiting more comfortable and encourages impulse