Since July 1, the word MELKFABRIEK (Milk Factory) adorns a building on the Larenseweg in Hilversum in large, bulging, almost flowing letters, as if they are about to run over. A line underneath them turns the corner towards the façade and leads to the entrance.
In the evening, a surprise pops up: the text GOED VOOR ELK (good for everyone) appears, a wink to the slogan from the fifties ‘Melk, goed voor elk’ (Milk, good for everyone). The message is clear: the Melkfabriek is buzzing. The building was used for dairy produce until 2005 and it was declared a municipal monument in the same year. Nowadays, it has been renovated and accommodates companies, apartments, a nursery, a primary school and after-school care.
The single letter M on the façade marks the working days. In the evening, the outline of a milk bottle appears in this letter, which gets fuller every day. Until the weekend, then the bottle is empty, to be filled again on Monday.
Design: Erikenik and Studio Verreijt
Photos: Martijn Steiner Lovisa