Identity HBO-ICT study program HvA
The Hogeschool Amsterdam (University of Applied Sciences HvA) approached graphic designer Leon Dijkstra – alias COOEE – to develop an identity for the HBO-ICT study program.
This study program offers the students the freedom to make their own choices. As they can give direction to their study program themselves, every student will experience their program differently. When you map out these personal choice moments in the process, you will notice that each outcome results in a unique learning route for each student.
The idea of ‘a linkage of choice moments’ is the basis of the identity. This concept is translated into a systematic design with four basic shapes that can be linked in various ways.
These four basic shapes are central to the HBO-ICT logo. The way in which they are linked determines the kind of outcome. This results in all kinds of design solutions, such as unique learning route icons and patterns for different applications.