Share the Vibe – Raw Color
The desire to think big, to experiment and to do it differently from others is championed in Eindhoven. The city has visualised that typical Eindhoven vibe in the new (video) campaign Share the Vibe. The starting point for Share the Vibe is co-creation, because Eindhoven is all about doing it together. Which is why big image makers from the city have been invited to share their own feelings and commitment to Eindhoven with the world.
We immediately felt we wanted to make something that was very abstract, instead of documentary-like. A work that came from within ourselves, that we would be able to create in the studio. We also immediately felt it would have to have a big fun factor. It led to this work, which is a very cheerful, creative expression of science. Of course it has been done a thousand times before, but because it has been given an identity of its own it becomes something unique. We ran a great number of tests using different soft drinks and colours. Some were amazingly successful, others very disappointing. But all of them produced a great big mess.
This campaign has been developed by The Virtual Design Agency (VDA), with Remco van de Craats van Edhv as art director, commissioned by Eindhoven365 and the municipality of Eindhoven.
More Raw Color > 06.12.2015