Design studio …,staat has been involved in developing the smartwatch brand Vector from an early stage. Vector is a start-up that believes technology should make our life easier. Vector makes attractive, intelligent watches that deliver a minimum of 30 days battery life.
…,staat helped Vector with a brand strategy that revolves around the idea that technology is an opportunity to simplify life rather than to create products that add to the noise. A sophisticated identity was developed based on a crafted interpretation of data and technology, leading to a clean and considered graphic style. The typography, materialization and imagery references traditional watch aesthetics.
…,staat worked together with artists Lernert & Sander to create a brand video that communicates the brand concept in an abstract, analogue and artistic way.