Cold sore cream. Not exactly a sexy product. Or is it? Creative agency Superrebel accepted the challenge to design the packaging of the new cold sore cream Zzip. On one condition: that they were allowed to make herpes cool.
According to the Art Directors Club Netherlands (ADCN), Superrebel did a pretty good job, because they nominated Zzip for their prestigious ADCN Award. The striking packaging design, the international campaign and the TV commercial are ready to go viral in at least 14 countries.