ONE WEEK ABOUT Digital Design curated by Bert Hagendoorn
Pack is an on-demand job community, a digital-only service connecting employers with students, allowing students to score a job and salary on the same day. It offers a new way of working: a better workforce through social engineering and the power of community.Pack is aimed at a generation that values flexibility and social connections over money.
Pack enables businesses to create jobs, hire students, pay and communicate in one centralised place. The algorithm recommends top candidates matching job requirements. Happy with someone you’ve hired? Add them to your flexpool to work with them again. Hiring is hassle-free and paperless – employers simply enter their billing details and start hiring.
Students use Pack to find a job, apply, get hired and get paid. Social reviews show who you’ll work with and allow students to choose their boss. And when a shift is completed, they automatically get paid through the app.
An identity was created that approaches the concept of work as something fun and social. With strong, colourful but basic elements and a rich illustration style, a design language was created that could easily be applied. Studio Kraftwerk took humour seriously and turned relatable situations into fun animations that tie together the app, branding and campaign.