Dutch Design Daily

The Art of RAW – Lenny Stöpp

By 30-01-2023

New platform for young design talent to create art pieces with denim waste

Continuing in their quest to push creative boundaries, G-Star RAW is collaborating with multiple young creatives on a brand-new series of art objects. In line with the brand’s responsible initiatives, each artist has been given the freedom to experiment using denim waste, creating unique pieces within their own disciplinary whilst upcycling materials.

Lenny Stöpp: Artist or Scientist?
G-Star’s new artist collaborator is designer Lenny Stöpp (1994). The multidisciplinary artist produced the furniture series ‘Fluff Stacks’, consisting of a side table, a stool and a lamp. His approach to The Art of RAW is reminiscent of a science experiment. Inventing his own denim recipe by mixing water, starch and denim pieces in an industrial pulp machine, to create a brand new material. After pressing the denim pulp into moulds, it was dried thoroughly before finally being assembled into the final art pieces.