Amare The Hague
Amare is the new cultural hotspot in the heart of the city of The Hague. It will be the place to experience theatre, dance, music, and other outstanding performing arts. Above all, it will be a house for the entire city – with international appeal.
Since December 2019, Silo has been working with Amare on the development of the brand. Our services range from positioning and brand strategy to visitor journeys and brand experience. By working on all elements – visual identity, spatial branding, signage and wayfinding, digital communication, and campaigns – of the Amare brand, we create a powerful integrated experience.
Amare brings people together and inspires them with performing arts from all cultures. You will always feel welcome at Amare. Welcome to be amazed, welcome to reflect on your day, or just free your mind. Amare challenges you and surprises you with every visit. With these core values, we have added another layer to the name: I am, we are: Amare.