An independent music ensemble founded in 1988, the Amsterdam Sinfonietta has an international reputation and a repertoire encompassing everything from baroque to contemporary music.
Prompted by a desire to broaden their audience and refresh their public profile, the string orchestra appointed Studio Dumbar to renew their visual identity. They created a distinctly modern identity driven by a bold logotype and typographic palette.
Beyond these stable core elements the identity is free to evolve, with color palettes and illustrations reflecting the ensemble’s diverse repertoire, as well as the rich and varied nuances of music in general. Each poster responds graphically to the performance’s musical themes whilst retaining the signature style.