Driving Dutch Design – Katinka Versendaal
ONE WEEK ABOUT Driving Dutch Design by curators Marsha Simon (BNO) and Katja Lucas (DDF)
The Eatelier is a food design studio, run by food designer Katinka Versendaal, that aims to develop a sustainable, healthy and delicious future for food.
“We intend to provide a much needed contribution to understanding the planetary crises we are facing today in relationship to our food and we hope to achieve this by building a bridge between scientific research, socio-cultural trends, technological innovation and the gastronomic world. Our connection with the gastronomic field is rooted in the understanding that social change and progress are largely motivated by the human need for creativity, aesthetics and pleasure, and therefore we aim to create an exciting and delicious version of our future.”
The Eatelier produces publications and lectures in order to spread this knowledge and ignite an inclusive discussion within the fields of food, design and science.≠
Katinka Versendaal: “Driving Dutch Design helped my studio and me tremendously with defining and fine-tuning my business plan, while also supporting my artistic and idealistic vision. This means on the one hand that I deepen my relationship with the culinary world and create events where guests can become familiar with the research and get a taste of our experiments. On the other hand I provide corporate food producers with a vision of what the future could mean for them and how to anticipate on this.”