Dutch Design Daily

G-Star RAW launches The Art of RAW

By 13-07-2022

A new platform for young design talent to create art pieces with denim waste

G-Star RAW has created denim art pieces since its start, with art and design being a strong part of their DNA. In 2022 the brand is launching a new art platform: The Art of RAW. Collaborating with various international award-winning design talents such as Teun Zwets and Athena Gronti.

Teun Zwets
The first designer to take part is Teun Zwets (1992). Graduating from the Design Academy Eindhoven in 2020, he immediately won the Kazerne Award and hasn’t looked back since. His creations are made on the spot with most of the time waste material. His design strategy? Just start to create on the spot – then something will come out of it. For The Art of RAW he made the furniture object ‘Denim Living’. Starting with a chair prototype, Teun initially built a metal frame as a base. To add strength he layered denim waste piece by piece, eventually laminating the fabric with a binder to make it solid. The finished furniture object featured a lamp, cupboard and chair in one, creating a distinctly unique art piece.

Athena Gronti
Athena Gronti (1993) is the second design talent featuring on The Art of RAW. Athena is a multi-disciplinary designer, originally from Greece and now based in Rotterdam. She likes to combine disciplines within her work such as photography and illustration. But it wasn’t until she picked up textiles that she realised this was the ultimate medium for her. Textiles have a sentimental value to her as her Grandmother was a seamstress, embroidering and using a sewing machine throughout Athena’s childhood. Although not aware at the time, this proved to be a key part to her growing up which came into play later in life as she began her career as an artist.