The Looking Glass
UNStudio has completed the renovation of the facade of P.C. Hooftstraat 138 in Amsterdam.
Situated in the heart of the Museum Quarter, between Museumplein and the Vondelpark, shops on the P.C. Hooftstraat are a display of Dutch design, creative heritage and elegance.Taking cues from nearby museums for framingDutch art, UNStudio’s design for The Looking Glass sets the stage for a unique and distinctive flagship store by reimagining the display of clothes.
The facade of P.C. Hooftstraat 138 is a celebration of textiles, both in form and function; three curved glass panels flow down from the upper floors in adesign that mimics billowingtransparent cloth. This play with glass creates opening spaces on a pedestrian eye-levelthat unveilthe latest designs.
In a fluidgesture, fashion and architecture come together to represent and celebratethe craftsmanship and geometry of high-end, tailoredclothing, creating harmony between aesthetics and function.All this, while keeping true to the original design of the three-windowed vertical division of an Amsterdam town house, where on the upper floors above the retail section, a bespoke apartment design will carry high-end architecture through the entire building.
Photos: Eva Bloem