The Race Track
La Bolleur is a multidisciplinary design studio, founded by a group of thinkers and makers that take having fun seriously. This eclectic collective of designers evolved from organizing parties and dinners during their study at Design Academy Eindhoven to an agency that applies the skills of each individual member in its projects, involving graphic, product and spatial design.
The Race Track is a 42-meter long no-screw-no-glue building kit that brings racing into a whole new reality. Kids these days may be addicted to video games, but there’s no substitute for playing in the real world with small but very fast cars driving around a beautifully engineered race track. Unlike motorsports we are familiar with, the driver stays in his chair with a view as if he were sitting in the race car.The first-person-view creates an experience of playing a videogame in real life.
La Bolleur achieved international recognition with their Mini Golf Club in Milan and were awarded a Dutch Design Award for best integrated brand communication.
More La Bolleur > 17.06.2016
Photos and video: Bo Van Veen