Touch for Luck
Multiplayer art game
Become the luckiest fish in the pond. M+, Asia’s first museum of global contemporary visual culture has unveiled its inaugural digital commission, Touch for Luck, which will illuminate the M+ facade. Just touch your screen on touchforluck.com and go for a swim!
Museum M+ has commissioned Moniker, Amsterdam-based artist collective founded by Roel Wouters and Luna Maurer, to create Touch for Luck, the recently-opened mega-museum‘s first digital commission. The auspicious, interactive work gives visitors of touchforluck.com direct acces to the M+ facade.
Touch for Luck is an interactive digital work that reflects our collaborative online presence and the mechanics of social platforms designed to hook you to the screen through a game. Staged on the M+ Facade, the luck-packed pond of fish connects you to your phone and allows you to join up with others who are touching their own screens simultaneously. Touch for Luck brings a mesmerising experience and probes into the absurdity and problems of touch-fuelled online interactions.
The full view of the pond will be projected on the enormous M+ Facade. Facing Victoria Harbour, the M+ Facade lights up nightly as one of the largest media facades in the world. At 65 metres tall by 110 metres wide, it is visible up to 1.5 kilometres away when viewed on Hong Kong Island. This enormous light-powered canvas, embedded with thousands of LEDs, enlivens the Hong Kong skyline with ‘a new pond in town’.
Jump in the pond and swish that tail. Show off your shiny scales. Pop those bubbles. Touch your screen. Touch for luck. Touch and never let go.
Touch for Luck will be displayed daily on the M+ Facade from 7pm to 10pm (12:00–15:00 CET) from February 2022 onwards.
Visit the website touchforluck.com
Commissioned by Museum M+ Hong Kong
Produced by Moniker
Concept & Art Direction: Luna Maurer, Roel Wouters
Design: Jolana Sýkorová
Technical Development: Thomas Boland, Grischa Erbe, Jae Perris
Editing: Alexandra Barancová, Kathrin Hero
Sound Design: Volcano Pork
Photos Museum M+: Kenji Wong