Canon Gig App
On April 12, during the ADCN Awards Ceremony 2016, which took place in the Amsterdam pop temple Paradiso, 70 awards were presented: 67 Lamps in the main categories Advertising, Design and Craft, two Talent Awards, and one Grand Prix. A Bronze Lamp in the category Media was there for ‘Canon Gig App’ by MediaMonks.
The Canon Gig App is a new way for fans to take professional-quality photographs at concerts. Part solution, part product demonstration, the Canon Gig App remedies the shortcomings of smartphone cameras while showcasing the difference a professional camera makes.
The app emulates the camera’s viewfinder to enable users to pan and zoom, combining the quality of a 4K camera with the convenience of a smartphone. It automatically assigns a unique tag to the user’s photo so they can see, save and share their concert pictures directly through the app.
Winner Bronzen Lamp ADCN Awards 2016