Be Sexy, Be Smart
PlusOne is an Amsterdam-based design and animation studio with a strong focus on aesthetics and creative storytelling.
Soa Aids Nederland asked PlusOne to help develop a campaign to raise awareness about sexually transmitted infections and HIV among people living in the Netherlands from Sub-Saharan Africa, Suriname, the Dutch Antilles and Aruba.
PlusOne: “To have an impact on this audience, we knew we would have to develop an approach that could resonate culturally. We set about writing a script with an authentic and powerful tone-of-voice, which avoided being patronizing. Mostly inspired by African art, we have crafted expressive hand-drawn graphics and fluent transitions to impart a personal touch and create a powerful visual language, which is easy to relate to for the target audience.”