‘The Alchemist’ is a trend forecast, a short film for the wellness industry, with a new approach of body care and beauty treatment.
Nina van Bart: “Life has been hectic in recent years. Due to the economic crisis people have started thinking about the really important things in life. Spending time and attention to the care you need intensifies the experience of well-being.”
“The bathroom will become a laboratory. In this laboratory, one transforms components like liquids, minerals, emulsifiers and powders into body care products.”
“Substances will evoke a super-sensory experience: cultivated crystals exfoliating the skin, greasy matter massaging the feet, tingling tonics nourishing the nails, or a drifting mist that cleanses the face.”