An Apple a Day

Dog and Pony

Graphic

An Apple a Day is a concept store for children from 0 to 12 years. The store consists of a shop and a practice for children’s exercise therapy with the focus on the child’s sustainable development. It is a place where children take center stage and remain the key priority.

The idea for the visual identity of An Apple a Day is based on the concept that children differ from adults in the realm of fantasy. Children recognize possibilities and ideas everywhere and anywhere.

This fact was translated into a font that defines the identity of An Apple a Day – a private world in which development, incentive and fantasy take central stage. Every letter is also an icon that refers to playing and developing, to a fantasy world or (a part of)the store or the practice.

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