The campaign for FASHIONCLASH Festival 2024, consisting of a series of photos and a short fashion film, is developed in collaboration with Maastricht-based art director Ruben Hilkens, including local performers and students of Institute of Performative Arts, wearing designs by Dirk Vaessen, Peter Wertmann and Batuhan Demir, amongst others.



The multimedia campaign symbolizes CLASH, the multidisciplinary artistic method of FASHIONCLASH, which stands for the unexpected connections between people, fashion, different art forms and industries. By making surprising connections, FASHIONCLASH explores the role of fashion, the multimedia (fashion) language and new visions and practices. The platform aims to make critical reflection on social issues, visual arts and design visible in an increasingly innovative and practical (hands-on) way. In addition, for each festival edition the campaign project serves as a platform through which we invite designers and artists to express their perspective on FASHIONCLASH and/or fashion (world) in general.




FASHIONCLASH Festival 2024
The 16th edition of the international and multimedial FASHIONCLASH Festival will take place from 15 – 17 November 2024 in Maastricht (The Netherlands).
During this three-day festival, a new generation of designers and performing artists from all over the world are given the opportunity to show their work to a broad (inter)national audience. The program with an exhibition, performances, talks, workshops and fashion film screenings, showcases projects that explore, contextualize and celebrate contemporary fashion culture.
The program includes, amongst other things: The CLASH House with fashion performances, New Fashion Narratives exhibition at Bureau Europa, Fashion Film Program & Awards at Lumière Cinema, Fashion Makes Sense participation program at Centre Céramique, Pop-Up Sales event at SNS Expertisecentrum and various other locations and events throughout the town, such as Marres, Dans- en Partycentrum Bernaards , LBG Hotels (The Green Elephant) and Limestone Books.



FASHIONCLASH 2024 campaign by Ruben Hilkens
Team
Camera Operator: Tim Guiking
Assistent: Bart van der Peijl
Styling: Team FASHIONCLASH, with Dirk Vaessen, Peter Wertmann, Batuhan Demir
Hair & Make-up: Perrone Villanueva
Models
Keba Fye (The CCC Agency), Mira Verhoeve, Dorothé Hofstede, Hedzer Seffinga