Winner Bronze – European Design Awards 2020
Category Self-Initiated Projects
“Nipke combines our most outrageous ideas and experiments in taste, aroma and design. We founded the brand as an outlet for anything that doesn’t fit our regular work. In close collaboration with professional partners, we develop beers and spirits of gastronomic quality. Nipke is also an exercise in uncompromising marketing: we go against all standards in alcohol branding and packaging to create a product line with a distinctive look and feel.”
“Nipke products are enjoyable and drinkable, but they are also exclusive, coming in limited and hand-numbered bottles. This exclusivity is represented by the design, which makes it clear that this is not your average drink. With its bold lettering on back-to-basic monochromes, Nipke can be seen as a kind of anti-branding, not obviously aimed at ‘selling’ the product. The raw style shows that this product is the result of lab experiments. It’s a collector’s item. The labels and the packaging are sophisticated but they also exude a DIY punk attitude that goes against the predictable norm.”
