From 18 to 26 October, Eindhoven will host the 25 edition of Dutch Design Week. This week, Dutch Design Daily presents a number of highlights, today With Wool: (Re)discovered at New Order of Fashion.
With Wool: (Re)discovered, New Order of Fashion explores how wool can be used as a future-proof material. Through an exhibition, talks and workshops, designers, experts and visitors explore the regenerative potential of this often underestimated raw material.
A undervalued material?
Wool is one of the oldest and most versatile materials we know. Yet in the Netherlands alone, over 1.5 million kilos are discarded every year, often burned or thrown away. Where the material was once appreciated, it seems to have lost its value with the introduction of synthetic alternatives. But in times where the industry is in search of responsible materials, we cannot let any resource go to waste.
Regenerative potential
Wool carries a renewable, breathable and durable potential. By nature, it can play a key role as we’re making the transition to circular ecosystems. By revaluing it, we might uncover forgotten material aspects that help us design a future where fashion restores rather than depletes. In this context, Wool: (Re)discovered invites us for reflection and dialogue.
Discover together
For nine days, our lab transforms into a place to explore wool from multiple perspectives. Designers, experts, and visitors meet through an interactive exhibition, workshops, and talks. Together with leading partners such as LOADS Collection (by Claudy and Jesk Jongstra), Femke de Vries, and Lottozero, the program becomes a space to share knowledge, spark imagination, and collectively reimagine the role of wool in our society.
Wool: (Re)discovered
Dutch Design Week 2025
New Order of Fashion
Torenallee 22-06
18 – 26 October, 2025
ddw.nl/wool-rediscovered
For the full program details (including talks & workshops) check out neworderoffashion.com/ddw-2025-program
Photography: Dutch Design Daily
