Henk van Assen

Dutch Graphic Roots

Graphic | Heritage | International

Dutch Graphic Roots presents a new article about graphic designer Henk van Assen.

Henk van Assen was born on a houseboat in Hattem, Gelderland, The Netherlands, in 1961. He has lived and worked in the United States since 1991 where he has developed a well-respected practice for predominantly cultural clients and works on a range of design projects, from books to brand identity to print to physical spaces to screen. 

In 1999, Henk moved back to New York after accepting a position to teach in the graphic design program at Yale. The program is still considered one of the leading design programs in the US. In those days, Henk was splitting his time between New York and New Haven, working out of his East Village apartment in Manhattan while teaching at Yale. In 2004, Henk moved his studio to DUMBO, Brooklyn where it has been ever since, operating finally as HvADesign.

Read the complete article by Robert Tombs at Dutch Graphic Roots

Book design of [Re]Reading Perspecta, 2004
Book design of Zigi Ben-Haim: A Journey of Discovery
Selection of spreads for Ed Ruscha: OKLA
Poster for an exhibition at the Yale School of Art, 2016
International workshops
Posters to announce different international workshops
Graphic identity for the exhibition Digital Capture – Captura Digital
Melissa Leone (designer at HvADesign) with Henk van Assen during the installation of a pop-up exhibition for Brooklyn Center of History. A former Newsstand on a subway platform, reconstructed for a temporary exhibition, East New York (Brooklyn), 2025

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