Keukenhof is one of the world’s largest flower gardens, situated in Lisse, The Netherlands. Thonik gave both the flower garden and the adjoining castle a new identity, using the castle’s masonry as inspiration for both.
The new brands are siblings, using the same grid to form two different logos: a coat-of-arms for the castle and a tulip for the gardens. The logos are complemented with computer-generated gradients that reflect the colors of the lush gardens around the castle and the pink and red hues reminiscent of the millions of tulips in the park.
Photography: Thijs de Lange
