Winner European Design Award – Gold
Zed is a typeface designed for inclusivity and accessibility, for major languages and those that are digitally disadvantaged. Zed has been created to preserve cultural diversity: a typeface for a better world.
Most 20th-century sans-serif typefaces are design compromises – they tend to be display typefaces that also have to work in text settings. Zed directly addresses this shortcoming, with a radically different text and display version developed using the latest research into which letterforms are found the easiest to read by the widest range of readers.
Zed is designed to be inclusive; in particular, it identifies and addresses situations where people are excluded from using certain technologies. We have tested the typefaces with help from visually impaired readers and have worked with marginalised linguistic communities and native designers around the world. As a result, Zed is a highly accessible typeface for diverse populations.
Creative Director and design: Peter Bilak
