Riëlle Schoeman

Riëlle Schoeman (1987) is the founder of Studio Mockingbird (2014), a creative project agency based in Arnhem that operates at the intersection of design, fashion, textiles, and culture. As a connecting link in the creative sector, Riëlle translates complex ideas into tangible concepts in practice, combining the roles of programmer, consultant, and visualizer.

With a decade of experience and a keen eye for social relevance, Riëlle plays a key role in positioning Arnhem as a sustainable fashion city. Her expertise in crafting nuanced narratives was recently put to use in her role as project lead for the launch of State of Fashion. In addition, as program manager, she helps shape the direction of Ontwerp Platform Arnhem (OPA), where she stimulates and facilitates dialogue within the creative industry.

See organization Ontwerp Platform Arnhem

Opening Museum Arnhem – Studio Mockingbird acted as project manager for the reopening of Museum Arnhem. On 13 May 2022, the renewed doors were festively opened by mayor Ahmed Marcouch, museum director Saskia Bak and the city. The opening was framed by the performance ‘Earth’ by INTRODANS and movement artist Ruben Chi.

FDFA 10 years – Partly under her leadership, Fashion + Design Festival Arnhem (FDFA) grew in 10 years from a collection of small events to a firmly entrenched part of Arnhem’s fashion ecosystem, with strong collaborations and innovative initiatives.
Design Podcast Arnhem – In the second season of Design Podcast Arnhem, Riëlle enters into conversation with several designers including Ruud-Jan Kokke, Florentijn Hofman and Dana Dijkgraaf.

Riëlle Schoeman stories

Education

Arnhemse Nieuwe 2026

Ontwerp Platform Arnhem

16.10.2026