During Dutch Design Week Eindhoven, Red Box will present an exhibition and public programme at Aera 51 on Strijp S, exploring how design can strengthen the position of women in society. Red Box shows how design choices influence women’s daily lives and how design can contribute to an inclusive world.
Social Label is one of the participants in the Red Box.
De Koekjesclub presents their world biscuit on an installation of narrative tableware and the new biscuit tin. With new flavours and stories.
Social Label > COOKIE (Cookie tin with recipe)
in collaboration with chef Jamie Adelmeijer X women in asylum seekers’ centres in Den Bosch
Not just another cookie with your coffee! Every week, the Cookie Club meets at the Social Label Lab in Den Bosch. It is an accessible drop-in centre for people to exchange ideas and share an open view of other cultures. Smells and tastes remind us of home. Women from all over the world, led by chef Jamie Adelmeijer, brought in their spices, such as mahleb, which is widely used in Middle Eastern cuisine (including Syria, Turkey, and Iran), merkén from Chile, turmeric, and cardamom from Asian cuisine (including India and Bangladesh). This resulted in a world cookie, a mix of spices from all kinds of cultures that is tasty and easy to make by hand anywhere. We introduce Social label > COOKIE in a special cookie tin with graphic design by studio Boot, including the recipe to get started yourself.
Social Label > KOM (Storytelling tableware)
in collaboration with Edwin Vollebergh (studio Boot) x Cello healthcare
What makes >KOM special is that it brings together different worlds: those of the designer, people with disabilities and people with mental health issues. Ceramics is the medium, but it is the stories on the tableware that matter. Every plate and every cup tells its own story. In apparent beauty, funny, sometimes gruesome things and important themes are addressed. Edwin designed tattoo-style illustrations for Social label >KOM based on the life stories of the makers themselves. New stories are added all the time.
Red Box – Dutch Design Week
Area 51 / Ketelhuisplein 18, Eindhoven
18 – 26 October 2025
ddw.nl/red-box
Red Box is curated by Katja Lucas, Wisse Trooster and Alieke Geerts.
Photography: Rene van der Hulst
Art direction: Petra Janssen, Studio Boot
