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Social Label

Fashion & Textile | Craft | Material | Social design

Reintegration & education project Craft Atelier Social label Lab x Brigit Vermeulen (Warenhuisvermeulen)

Designing labour as a statement for a different perspective on work and appreciation for all. From their base in the Social label Lab in Den Bosch, initiators Petra Janssen (studio Boot) and Simone Kramer (C-mone) are building a meaningful design collection and a community, in collaboration with the care, education and reintegration sectors.

With this positive activism, Social label foundation is working to build a growing inclusive movement for an economy in which no one is left behind. With now over 50 socially sustainable design products together with the top in the Dutch design field, Social label ateliers and workshops in the Netherlands. An activity program and utensils for in and around the house. Design with meaning. Social label celebrates people as playful beings, and works to cultivate an empathetic society.

Social Label new label > Work (unique workwear)
Under the guidance of textile designer Brigit Vermeulen, young people from the Craft Atelier create their own unique workwear from ‘dead stock’ workwear and denim. From these base materials, new combinations are made and upcycled using basic skills such as stitching, labels and pockets. From this, all kinds of variations of short and long jackets, skirts and trousers are created. In this way we upcycle the ‘dead stock’ into an outfit that accentuates the identity of the group of makers.

Photography: Rene van der Hulst, Art direction Petra Janssen studio Boot

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