In October of each year, Dutch Design Week (DDW) takes place in Eindhoven. The biggest design event in Northern Europe presents work and ideas of more than 2600 designers to more than 350,000 visitors from home and abroad. In more than 110 locations across the city, DDW organizes and facilitates exhibitions, lectures, prize ceremonies, networking events, debates and festivities.
Although during the event every imaginable discipline and aspect of design is on offer, the emphasis is on experiment, innovation and cross-overs. Exceptional attention each year goes to work and development of young talent.
DDW concentrates on the design of the future and the future of design. They see it as their task to show how designers from all over the world are shaping a positive future and thereby strengthen the position and significance of Dutch designers.
Theme DDW22 – Get Set
The theme Get Set signals a shift in mentality and vibe; a shift from preparation to action. This focus crystallised out of several meetings with members from the design community.
Miriam van der Lubbe,Creative Head DDW22: “You can explain Get Set in many ways. Of course, we must get set for the challenges we’re facing, but we must also get our setting right. We must forge smart coalitions and work together on the missions and the challenges we’re facing. Be prepared and recognise what is going on. Feel involved. But the most important message is that people must get activated. Doing nothing is not an option anymore. We have to act now. And not everything will work out the way we plan or hope, but I don’t think that’s a problem at all. The only mistake we can make is just not to get started. So get set!”
Dutch Design Week Eindhoven
22 – 30 October, 2022
www.ddw.nl
Photos: Dutch Design Week 2021
