The winners of the European Design Awards 2026 were announced in Sofia, Bulgaria, during the European Design Festival, which brought together designers, creative directors and studios from across Europe. Go Touch Grass, designed by Laura Voet, wins a Bronze Award in the Health, Beauty & Wellness Packaging category.
Powerful skincare straight from nature
Go Touch Grass is a new Dutch skincare brand that makes 100% natural and organic, tallow-based soap bars, handmade in the Netherlands. The brand invites you to slow down, go outside, and reconnect with what’s real: a modern return to basics with simple ingredients, local craftsmanship, and respect for the source.
The visual identity is a contemporary tribute to the Dutch countryside, with a subtle nod to rural imagery and old sayings. The logo, inspired by a cow ear tag, connects heritage with nature and movement, while the typography and composition reinterpret classic packaging in a fresh graphic style.
The brand name Go Touch Grass invites people to go outside, and the character in the illustrations, named ‘Luke’, reinforces this by telling a different story each time—one that reflects the product’s ingredients—illustrated by Lisa Winters. Uncoated cardboard and a window highlight craftsmanship and transparency. The result is a modern, distinctive, and recognizable brand that breathes new life into traditional soap and makes natural skincare tangible once again.
