Exposition Rosalie Apituley at Nieuwe Vide Haarlem

In What We See Is What We Get, artist and designer Rosalie Apituley explores how we can make the invisible world of energy visible and tangible. Discover at Nieuwe Vide in Haarlem how abundance, scarcity and renewable energy shape our future.

How to use energy along with the weather?
The world of energy is largely invisible. Through her work, artist and designer Rosalie Apituley questions why this is the case and explores how things could be different. For example, last summer Rosalie had the Netherlands skating on summer ice. At this temporary Zomerijsbaan (Summer Ice Rink), you could only skate when there was an abundance of solar energy. The rink was cooled by solar panels on the roof of the Olympic Stadium in Amsterdam. In this way, she demonstrated that at certain times we actually generate too much solar power.

Rosalie Apituley, opening *What We See Is What We Get*

How do these solar power surpluses work? What does a society look like that celebrates this abundance together? And what does this mean for times of scarcity?

In the post-fossil fuel era, solar and wind power are our most important renewable energy sources. This means that at times we have a lot of electricity, and at other times very little. How can we better attune ourselves to the rhythm of nature? This exhibition, What We See Is What We Get, at Nieuwe Vide takes you on a journey to explore what that dynamic future looks like, through Rosalie’s eyes.

About Rosalie Apituley
Artist and designer Rosalie Apituley (1998) focuses her work on social issues, (energy) infrastructure, and the social and cultural aspects of the energy transition. Moving between critical and social design, she addresses and questions current events in ways that are often unexpected and humorous.

Rosalie graduated cum laude in 2022 from the Product Design program at ArtEZ University of the Arts in Arnhem with her project Uit de meterkast. In this project, she explored how the energy infrastructure in our immediate living environment influences our understanding of energy. She developed various visualizations and working prototypes that not only question the existing energy system but also suggest possible alternative conceptions and approaches to energy and energy systems: systems that, through their visual appearance and movement, are much more in tune with their surroundings and demonstrate that energy always takes a toll on the world.

In 2024, Rosalie received the Talent Development Grant from the Stimuleringsfonds, which she used to conduct research into an energy system in which our energy culture is more in tune with the rhythms of the seasons. With this project, It Giet Oan!, she received support from grid operator Alliander and exhibited her work on multiple occasions, including at Dutch Design Week. Rosalie worked as an artist-in-residence at Alliander from 2023 to 2024.

Rosalie regularly serves as a keynote speaker, leads workshops, and has taught as a guest lecturer at ArtEZ University of the Arts and the Amsterdam University of Applied Sciences.Rosalie has been nominated for the Dutch Design Awards as DDA26 Emerging Talent Nominee.

About Nieuwe Vide
Nieuwe Vide is an artistic platform and cultural space in Haarlem where experimental art, talent development, and community building come together. With an exhibition space, 26 artist studios, an Artivist library, and shared spaces for collectives and workshops, Nieuwe Vide offers a home to artists, creators, thinkers, and visitors.

Through exhibitions, workshops, film nights, educational programs, and artist-in-residencies, Nieuwe Vide fosters the development of new artistic work. Based on the belief that art and design can contribute to social change and connection, Nieuwe Vide creates space for experimentation, encounters, and new ideas. The organization has its roots in the squatter movement of the 1990s and, over the past thirty years, has grown into a diverse community where different generations of artists and activists come together.