Prototyping 2040

Zuzanna Skalska and Rafał Kołodziej

Publication | Future concept | International

How to work with the future? A new Futures Thinking Book by Zuzanna Skalska and Rafał Kołodziej

Prototyping 2040 is a vision of four prototypes for western civilisation in 2040. To create the prototypes, the FutureS Thinking team critically analysed thousands of signals of change. The prototypes revolve around issues of social, economic and environmental importance. They looked at such aspects as work, everyday life, mobility, city planning, industry and finance. In addition, they investigated a number of key values that determine each of those aspects. The prototypes were created to inspire organisations, businesses and institutions to think with a longer perspective, and help them prepare for the changes which, in their opinion, are inevitable.

Scenario – Kind Capitalism
Kind Capitalism is a new economic and social order. A seemingly impossible mutation of capitalism, where those who have share their wealth to save the system. The future of the masses lies in the hands of corporate executives.

Scenario – Active Restoration
Something had to change in our approach to the world – and it did. The profit-oriented mindset has been replaced with a mindset that cares about the Earth. Wise statehood initiates and stimulates private and public organisations’ actions for the lasting restoration of the environment.

Scenario – Self Consumed
Companies maximise profits. Consumers are too busy consuming. States are too weak and need to resort to oppression and manipulation to survive. International consensus has not been achieved. Despite lofty pledges, the environment is still being poisoned. The economy has stalled.

Scenario – Less Is Enough
Growth has stalled. The permanent crisis prompts society to look for solutions at the local level. People try to solve macro problems using micro solutions. Municipalities, mayors, local businesses, residents’ associations, pop-up action groups and local companies work together to address the most urgent issues and to restore a clean environment around them.

Book launch ‘Prototyping 2040’
Pakhuis de Zwijger, Amsterdam
Tuesday 22 February, 20.00 hr

Authors: Zuzanna Skalska, Rafał Kołodziej
Publisher: Greenhat, Blue Media
Publishing partners: Greenhat, Autopay, 360Inspiration, Blue Media
Graphic design: vanRixtelvanderPut ontwerpers
Illustrations: Olga Mrozek

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