


Casper Herselman (1981) studied Graphic Design at AKV St. Joost in Den Bosch. He has owned the Bossche design studio ATTAK since 2004. ATTAK works at the intersection of autonomous art and commissioned work. In 2020, Herselman and visual artist Paul Segers started an art book publishing company called UDC Publishing. They publish books by creators whose work, mentality and methods are inspiring. In 2021, when Herselman got the opportunity to start a gallery in the space next to his studio, he immediately cashed in on this long-held desire with the opening of Ruby Soho.
See organisation Ruby Soho


