ONE WEEK ABOUT Driving Dutch Design by curators Patrick Aarts Sen (BNO) and Katja Lucas (DDF). Over the next few days, we show the Drivers of 2024, Anna Musch is one of them.
“Embracing a free approach to every subject and question in my design projects is my guiding principle. With a wealth of experience across various areas, my work is both diverse and dynamic, never limited to a single form. At the heart of my creations is a compelling narrative, brought to life with a playful, fresh, and colorful style. I take a holistic approach, engaging deeply in every stage from concept to production.”
“My portfolio spans installation, graphic, costume, and exhibition design, often integrating these elements into cohesive and innovative projects. Whether it’s crafting installations or designing graphics, I strive to create experiences that resonate on multiple levels.”
“I believe collaboration is key to unlocking the full potential of any project. By involving diverse perspectives and talents, I ensure that the final result is richer and more impactful. The Driving Dutch Design program has been especially inspiring, helping me find new co-creators with whom I’m developing exciting and groundbreaking new work.”
Driving Dutch Design is the professionalisation and networking programme of Beroepsorganisatie Nederlandse Ontwerpers (BNO), Dutch Design Foundation (DDF) and Stichting Stokroos that helps talented designers get started in the world of entrepreneurship.