The Holland Festival Code


Event | Graphic

This is the third edition to be shaped by design collective thonik and Holland Festival, which is now celebrating its 70th anniversary. But neither party wished to take a safe or retrospective approach to this year’s visual voice of Holland’s most important cultural event.

Nikki Gonnissen (the woman who puts the ‘nik’ in thonik): “Compared to metropolises like London or New York, Amsterdam is just a village, but thanks to HF it feels grand and happening. We are happy to contribute in our own way to that feeling of greatness. This year’s theme of democracy is also right up our alley.”

“We took a radical approach by using a digital code and taking our inspiration from the online world instead of the other way around. Normally you would make a design and then translate it to both print and digital – we decided to break that habit and use code as a resource.”

The code is an idea by Falco van Burg, one of thonik’s designers. It transforms a website URL into a color spectrum that not only looks like a fluid, breathing thing but actually is one. All aspects of Holland Festival’s identity were created in line with the code.

Holland Festival
3-25 June 2017

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