Blue and You
Using conventional wardrobe pieces as a trademark, the Amsterdam-based denim brand HARDEMAN, adopts the recognizable aspects of day to day garments as jeans and shirts to dismantle the pieces.
By deconstructing, the common becomes reformulated. Through the fluid approach in casting, age and gender, proportions are defied at any scale. Hereby HARDEMAN presents a re-liberated take on the common by approaching diversity in its most authentic way.
Finalist Young Designer Award 2016