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Francesco Pace www.tellurico.com

Familiar Stranger

By 14-01-2017

‘Familiar Stranger – The Unexpected Virtue of Dissonance’ is an installation by designer Francesco Pace, who graduated from the Design Academy Eindhoven in 2016. In the installation, he investigates the topic of cognitive dissonance. It contains a large variety of artefacts, ranging from material experiments to functional objects.

Francesco Pace: “Cognitive dissonance is a form of mental stress experienced by an individual who who is confronted by contradictory beliefs or who is confronted by new information that conflicts with existing ideas and values.”

“Design shapes our life, our environment, and the way we see the world, through the objects that it creates. In everything that someone makes, with words, artifacts, or rules, he/she shapes the world fitted to our understanding of it, and in that way limits the objective existence of reality to the way we have codified our environment.”

“We feel safe in the world through the accepted narratives we share with each other. We understand the world through the limitations we put on it. Design is a way to shape reality, but it is also a discipline that limits our perception and consequently the knowledge we have of reality.”

“As a designer, I should avoid any form of misguidance in the things I create, but what happens if I contradict this statement? Do I fail in my role as a designer? Or can I achieve a deeper knowledge of a possible unknown reality?”