Claessens Erdmann is a spatial design agency specialized in retail, food retail, the catering sector and leisure.
“Three young entrepreneurs of food chain Kippie asked us to revitalize its old current formula. We took the customer’s central position as a starting point as well as the fact that the customer should at all times experience the nearness of the Kippie shop.”
“The clear layout enables the customer to see that everything is freshly prepared and to enjoy the smell of grilled chicken. We have simplified the visual identity, thus increasing the ‘readability’ of the shop. For example, we have slightly enlarged the color contrasts and given the corporate color yellow a brighter tone.”
“In the shop, honest and natural materials have been applied, such as wood and steel. We have consistently extended this concept to the communication, both in the store and on the facade. This adjustment is also expressed in a clothing line, the trucks, the posters and the signs on the sidewalk.”