Rena Jansen is a sustainable designer who graduated in 2018 from HKU University of the Arts in Utrecht. She worked for Belgian designer Walter Van Beirendonck in 2019 and started her own label right after that.
Rena’s style is bold and colourful, drawing inspiration from surrealism, youth rebellion, childhood nostalgia and her experiences growing up as a millennial. She twists fashion archetypes, creating contradictions that question the world as we know it. The fashion she makes is conceptual but includes wearable pieces that allow the wearers to express themselves through clothing.
Rena’s upcoming collection ‘Lovesick’ is an ode to young love and the confusion arising from new sensations and experiences. ‘Lovesick’ operates as a longing for intimacy and human warmth, in times where physical distancing and fear are everyday facts of life.
Rena: “Love often detaches us from reality, making us feel like we’re walking around with our head in the clouds. The collection deals with innocence, coming to terms with your feelings as a teenager and inhabiting a space between dreams and reality. Love can be exhilarating or isolating, depending on our connection to others and how they receive such feelings.”
Participant ‘FASHIONCLASH Festival’
26-28 February, 2021